DESIGNs things to
tell meaningful stories

Rachel Hellgren

Inverting Perspectives
Book Design

This book is a typographic interpretation of my MFA thesis, which explored how attitudes essential to design practice, such as openness, risk-taking, collaboration, and a prioritization of audience(s), could reshape museum management cultures to become more responsive to changes in visitorship and donor relations.

Throughout the book, conceptual typographic treatments—including reversed and rotated words, spatial separations, inversions, and opposing colors and typeface styles—are used to evoke tension, fragmentation, and competing values, reflecting the internal dynamics within museum management that impede their adaptiblity to exteral changes.